Don’t miss the chance to have your say
The Scottish government recently proposed a range of measures to help combat alcohol misuse. These include setting a fixed minimum price for alcohol, banning all alcohol promotions and introducing alcohol-only checkouts in stores.
All of these measures will have an impact on our customers, and that’s why we’d like to hear what you think about the Scottish government’s plans.
What we've done
At ASDA, we’ve made significant changes to how we sell alcohol as part of the fight to combat the misuse of alcohol. Earlier this year, we put in place a number of measures to further control the products we sell, and these include:
- Rolling out the industry leading 'Challenge 25' proof of age scheme to all UK stores, following a successful pilot in Scotland
- Doubling the number of independent test purchases carried out, and publishing the results online
- Removing certain brands of 'alcopops' and shooters from our shelves
- Investing £1m into targeted youth projects with the aim of reducing underage drinking
- Banning the sale of alcohol in English and Welsh town centre stores between midnight and 6am
We’re committed to continuing to play our part as we work with others to tackle alcohol misuse in Scotland. For more information on ASDA's approach to sensible drinking, please visit: www.about-asda.co.uk/health/sensible-drinking.asp